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think like a reader before you cover the story
by Janice Castro
Janice Castro runs the graduate program at Northwestern University's Medill School of Journalism, and her background includes 20 years as a writer and editor for Time Magazine.
Before you set out to create that big feature you're planning, stop a moment and ask yourself:
• How well do you know your audience?
• How do they use media to get information?
• Would they rather see a story in video than text?
• What about social media?
• Does it make sense to create an online community around your content?
• What about a Facebook page? A Twitter feed?
• Should you add social media and sharing tools to your website to make it easier for your readers to spread the word about your stories?
Reflecting on these questions will give you a better understanding of your audience, which in turn can help you produce content that is more engaging. And that means better relationships with your readers and viewers. Make sure to watch my video above for more examples of how to think like a reader before you cover the story.