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taking ag to the next level
by USFRA Panel
U.S. Farmers and Ranchers Alliance (USFRA) is a farmer- and rancher-led organization representing virtually all aspects of agriculture. USFRA is committed to continuous improvement and fostering dialogue between Americans and farmers/ranchers about how food is grown and raised.
Panelists Kristin Reese, an Ohio sheep rancher, Jeff Fowle, a California cattle rancher, and Pat O'Toole, a Wyoming farmer and rancher, shared their personal experiences working with USFRA to engage in a dialogue with influencers and consumers about today's U.S. food production. They explored why a dialogue is so important, and why telling our stories to nonfarm consumers just isn't enough.