schedule AT A GLANCE


All Day
All day Ag Tours of local area

9 a.m. - 5 p.m.
ACE Board Meeting


8 a.m. - 5 p.m.
Registration desk open

8 - 11:30 a.m.
LPC Board Meeting

8 a.m. - 12 noon
ACE board meeting (cont.)

8 a.m. - 1 p.m.
ACE Research Paper and Poster Presentations

8 a.m. - 2:30 p.m.
AAEA & PIF board meetings

Lunch on your own

2 - 3 p.m.
ACE Learning Community Leaders Meeting

2 - 4 p.m.
Student Session

2 - 5 p.m.
InfoExpo exhibit set up

3 – 4 p.m.
ACE State Representatives Meeting

3 - 4 p.m.
JAC Meeting

4 - 5 p.m.
ACE Retirees and past presidents reception

5:30 - 6:45 p.m.
First-timers/new member reception (for ACE members new to ACE conference and AMS first timers for AAEA & LPC new members)

7 - 10 p.m.
Famous Welcome Party


All Day
Registration desk open
Silent Auction open

7:30 – 8:30 am
Hot Breakfast

8 am – 4 pm
InfoExpo set up

8:30 – 9:45 a.m.
DESIGN: Design Deep Dive part 1
ISSUES: Navigating Regulations Under the New Administration
PHOTO: Tips to Convey the Emotion of the Moment
PR/MARKETING: All Things Digital: Live Streaming and Immersive Video
MEDIA RELATIONS: Farm to Tablet – Can We Please Get Some Media Coverage?
TECHNOLOGY: Accessibility and Section 508 Compliance: Making our Online Tools, Including Games and Interactives, Accessible
LEADERSHIP/MANAGEMENT: Planning for Successful Student Experiences
PR/MARKETING: Not Your Father's Extension: Penn State Extension Launches State-of-the-Art Digital Strategy in the Race for Relevance
DESIGN: Design Matters!

9:45 – 10:15 a.m.
Coffee break

10:15 – 11:30 a.m.
DESIGN: Design Deep Dive part 2
WRITING: Working Words on the Small Screen
SALES: Improve Your Media Kit for Sales Success
PHOTO: So, You Want to Build an Image Collection
SOCIAL MEDIA: Advanced Facebook Analytics
PR/MARKETING: A Rising Tide Lifts All Boats: Elevating Awareness for Extension Through Strategic Branding ISSUES: Managing for Mayhem: Messaging During a Crisis
LEADERSHIP/MANAGEMENT: Getting the Money to Make the Cool Stuff
DIVERSITY: Improving Disability Communications

11:45 a.m. - 1 p.m.
Student Awards and Recognition Luncheon

11:45 a.m. – 1 p.m.
ACE Luncheon ACE Reuben Brigham Award winner (speaker)

1:15 – 2:30 p.m.
DESIGN: Let Art Work
WRITING: Write about Science the Right Way
SALES: Sell More to Doubting Buyers
PR/MARKETING: Managing Information in the Consumer Digital Space
PHOTO: Get Meta-Smart! Put Embedded Metadata into Practice
PERSONAL DEVELOPMENT: Turn “Me” Time into Productive Time
DESIGN: Let InDesign Do the Job (extended)
ACADEMICS: Grad School Panel: Find the Grad School for You!
TECHNOLOGY: #DronesAreCool – Using Drones for Education, Communications and Marketing

2:30 – 2:45 a.m.
Coffee break

2:45 – 4 p.m.
WRITING: Master the Writing Process
PERSONAL DEVELOPMENT: Integrate Remote/Telecommuting into your Business
PR/MARKETING: Tips for Blogging Effectively for Clients
WRITING: Responsible Cannabis Reporting
ACADEMICS: Science of Animations, Videos and Virtual Labs for the Ag Learner
SOCIAL MEDIA: UGA's Live from the Lab on Facebook
PR/MARKETING: Building a Program Assessment Tool in Qualtrics
ACE Electronic Media and Photography Learning Community Meeting and Showcase
ACE Publishing and Graphic Design Learning Community Meeting and Showcase

4 – 7 p.m.
InfoExpo Grand Opening

4:15 - 5 p.m.
SOCIAL MEDIA: Remember It's a Conversation: Creating Meaningful Connections in an Instagram World
MEDIA RELATIONS: Going Beyond ROI: Tools to Drive Communication Planning
ACADEMICS: The Ag Comm Block: An Innovative Approach to the Capstone Experience
ACE Instructional Design and Information Technology Learning Community Meeting
ACE Marketing Learning Community Meeting


All Day
Registration desk open
Silent Auction open

6:00 a.m.
Joe Marks Memorial Fun Run/Walk (open to all)

7 - 9 a.m.
ACE Hot Breakfast Speaker ACE Professional Award Winner speaker

7:30 – 10 a.m.
AMS Breakfast in InfoExpo

9:15 – 10 a.m.
ACE Block 6 sessions
ELECTRONIC MEDIA: Fake It Until You Make It
ISSUES: Issues Management: Working through tough conversations with faculty, staff, students, and stakeholders
PR/MARKETING: Science Communication: Academic Editing, Storytelling and Engagement
SOCIAL MEDIA: Podcasting 101: A Direct Route to Your Audiences Through Audio

10:15 – 11:00 a.m.
Block 7 Sessions (for AMS and ACE)
WRITING: Crisis in Farm Country
PR/MARKETING: Farmer-Consumer Campaign Success
DESIGN: Let InDesign Do the Job (express)
PERSONAL DEVELOPMENT: Step Out and Get Your Book Published
SOCIAL MEDIA: Proving Your Worth Through Effective Social Media Metric Reporting
PR/MARKETING: Working Smarter for your Branded and Promotional Merchandise Needs
ACE Academic/Research Learning Community Meeting

11:15 – Noon
Block 8 Sessions (for AMS and ACE)
PHOTO: Use Images to Tell an Authentic Story
WRITING: Mining for Resources from the Land-Grant System
PR/MARKETING: Management and Software Show & Tell: Apps and More
LEADERSHIP/MANAGEMENT: From Job Shop to Strategic Communications Agency: Selling The Value To Administration And How to Make It Happen
PERSONAL DEVELOPMENT: Freelancing: Voices of Experience
SOCIAL MEDIA: Building Collaboration Among Program Social Media Managers
ACE Diversity Learning Community Meeting

Noon – 1:30 p.m.

1:45- 2:30 p.m
Educational meeting for 2019 IFAJ Congress (open to everyone)

2:30 - 4 p.m.
LPC annual business meeting and Contest awards

2 - 2:45 p.m.
ACE Block 9 Sessions
MARKETING: Transforming a College Website into a Strategic Storytelling Machine
DESIGN: Art Direction & Design: Creating Characters and Art that Pop
PR/MARKETING: Media Production Placement & Distribution: What Three Years of Data Tell
MARKETING: Media Production Placement & Distribution: What Three Years of Data Tell
LEADERSHIP/MANAGEMENT: Leading Change and Innovation: Keeping Your Eyes on the Prize
ACE Social Media Learning Community Meeting

Noon- 6 p.m.
InfoExpo teardown

3 - 3:45 p.m.
ACE Block 10 Sessions
SOCIAL MEDIA: Case Studies: Using Social Media Events and Stories to Increase Program Participation
PERSONAL DEVELOPMENT: The Professional Field Trip: A Practical Approach to Professional Development
MARKETING: What is Today's Story? Exploring the Land-grant Mission Through Story Circles
PR/MARKETING: What is Today's Story? Exploring the Land-grant Mission Through Story Circles
ACE Leadership and Management Learning Community Meeting
ACE Media Relations and Writing Learning Community Meeting

3 – 4:30 p.m.
AAEA and PIF business meeting

4 – 5 p.m.
ACE business meeting

4:30 – 5:30 p.m.
ACT business meeting and Critique Contest

5:15 – 6:30 p.m.
AAEA awards presentation

6 – 7 p.m.
Reception to honor ACE Executive Director

6:30 – 7 p.m.
AMS Reception

7 – 9 p.m.
AMS Joint Dinner, Awards Banquet

7 - 9 p.m.
ACE Dinner and Awards Banquet

WEDNESDAY - August 8

5:30 – 9 a.m.

8:30 - 10 a.m.
Planning meeting for 2019 IFAJ Congress

8:30 - 11:30 a.m.
Post-conference session: Multidimensional Diversity: Inclusive Communication in Science, Agriculture and Higher Education (additional fee)


Global Connections in America's Heartland

AAEA The Agricultural Communicators Network

sAMANTHA kILGORE, Executive Director
SKILGORE@ASGINFO.NET  |  706-407-2550

livestock publications council

diane johnson, executive director  |  817-336-1130
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