schedule AT A GLANCE

SATURDAY, JULY 22

All day
Ag Tours


SUNDAY, JULY 23

8 am - 5 pm
Registration desk open

8 - 11:30 am
LPC Board Meeting

8 - 11:30 am
AAEA board meeting followed by PIF meeting

Noon
Lunch on your own

2 - 4 pm
ACT Welcome, Student Professionalism Sessions and Speed Networking

2 - 5 pm
InfoExpo exhibit set up

5 - 6 pm
First-timers reception

6:30 - 9 pm
Famous Welcome Party


MONDAY, JULY 24

7 am – 6 pm
Registration desk open

7:30 – 8:30 am
Hot Breakfast

8 am – 4 pm
InfoExpo set up

8:30 – 10 am
BLOCK 1 SESSIONS
• Creating EXCITING layouts FASTER in InDesign (design)
Are you too busy to spend time on DESIGN? Russell Viers will help you learn how to set up a template that takes your current publication design to the next level…with NO EXTRA production time. That’s right, you can create EXCITING layouts faster than your current layout.
• Baby Boomers, Gen Xers and Millennials -- Can't We All Get Along? (personal development)
A panel of four ag industry experts from various generations will get together to tackle big questions about how different generations can effectively work together.Ag media "veterans" Steve Drake of SCD Group; and Cindy Cunningham, assistant vice president with National Pork Board; will share perspectives with newer-to-the-industry pros Jessie Scott, Successful Farming digital content editor and Nicole Lane Erceg, Ranch House Designs digital marketing director.
• Newsmakers Panel: Adapting to Change in Agriculture (issues)
Agriculture continues to evolve at warp speed, and farmers must be resilient to keep up with the changes.A panel of farmers and industry specialists will present examples of ways those in the production food chain are adapting to and with climate, production and marketing changes.Speakers include Laura Lengnick, Cultivating Resilience; who will address adapting to climate change; Russ Zenner, Zenner Family Farm, Genesee, Idaho; who will talk about his value-added crop marketing adaptations; and Luke Crawford, Arenzville, Ill., farmer, who will discuss adding livestock to the family operation.The session is moderated by freelancer Laura Temple.
• An Ad is a Terrible Thing to Waste (sales)
This session will be a discussion on the importance of "demanding" the highest quality ad campaign creation by our advertising and creative teams and how great work will improve our bottom lines. Beth Chism, Chism Consulting, Inc.


10 – 10:15 am
Coffee Break

10:15 – 11:30 am
BLOCK 2 SESSIONS
• Design Session from Block 1 continues (design)
• Communicate with the Right Consumer Audience (writing)

Kevin Folta is a University of Florida research scientist who actively engages audiences through public seminars and social media.Over the last 15 years, Kevin has learned ways to connect with audiences, and spends time teaching tactics to farmers, scientists, physicians and dietitians.His efforts have been so successful that he has become a target of biotechnology critics and internet celebrities.His interest is to recruit new voices to the food and farming discussion. The public is looking for answers and the most trusted voices are not participating, or when they do, they do it incorrectly. This session will frame how and where to communicate with the right audience, who, most of the time, is simply trying to find out who to trust about their food.
• Media Tours: What Works, What Falls Flat (PR/marketing)
Media tours and events allow companies and organizations to connect with editors and broadcasters, typically with a goal of building awareness for a specific product or initiative. Three veteran AAEA/LPC members will share insights on what helps editorial efforts, what is a waste of time and the policies and norms for picking up the tab.Cassie Yontz, senior account executive with Charleston|Orwig will serve as moderator.Panelists include Betsy Freese, executive editor, Meredith Agrimedia; Jim Patrico, senior editor, DTN/The Progressive Farmer; and Sarah Muirhead, Feedstuffs editor and manager of Penton Ag/Informa Livestock Group.
• "It's 11 am.Do you know where your sales people are and what they are doing?" (sales)
This session will be a discussion about critical but basic sales practices and how managers can track performance and help their sales team grow and maintain revenues.

11:45 am – 1 pm
Student Awards and Recognition Luncheon

1:15 – 2:30 pm
BLOCK 3 SESSIONS
• Useing the Write Wordz in the Rong Weigh (writing)
With our full schedules, sometimes we are not as careful about word use, spelling and writing "rules" as we should be, and Spellcheck is not necessarily your friend.Vicki Krueger, marketing communications manager with the prestigious Poynter Institute, will walk her audience through the do's and don'ts of effective writing.She'll provide helpful tips for remembering rules, and ensuring your writing is void of common mistakes.Don't miss this lively, interesting session.
• Bad Light, Good Choices (photo)
It's high noon, and the subject is wearing a cowboy hat and standing next to a black Angus steer.It's going to be one of those shoots. Learn from top photographers how to deal with tough lighting situations in the field. AAEA Master Photographer Jim Patrico of DTN/The Progressive Farmer, freelancer Martha Mintz of The Furrow, and livestock photographer/videographer Kent Jaecke of Rockin’ K Productions share their insight and experiences.
• Creating Infographics Simply and Quickly (design)
Are you ever in need of an infographic to support a story? Maybe you need a bar chart or pie chart, but don't have a lot of time? Russell Viers will go beyond Illustrator for this class, looking at online solutions, InDesign and even how you can use PowerPoint as an effective solution (yes…he just said PowerPoint).
• Newsmakers Panel
Timely topics will be discussed with industry experts.

2:30 – 2:45 pm
Coffee Break

2:45 – 4 pm
BLOCK 4 SESSIONS
• How to Successfully Manage SEO and Keywords (writing)
Search engine optimization (SEO) is becoming increasingly important as a way to drive traffic to your brand online. Vicki Krueger with the Poynter Institute will help you learn how to maximize SEO and how to use keywords to your advantage.She will walk through examples that illustrate how this is being accomplished successfully by content providers, and how you can do it, too.
• Interview Basics: 20 Questions You Never Thought to Ask (Writing)
Every great story starts with a great interview. Here’s a look at how the right questions and the right interview techniques can make your story, complete with the very best interview tips, techniques and questions from award-winning writers and broadcasters. Panelists include Jamie Cole, Red Barn Media; Pam Smith, DTN/Progressive Farmer; Martha Mintz, Corral Creek Communications; Max Armstrong, This Week in Agribusiness/Penton Agriculture, and will be moderated by Holly Spangler, Prairie Farmer/Penton Agriculture.
• How to Enhance Freelancer Relationships (PR/marketing)
Sometimes there are questions as a freelancer or as a client you want to ask but are unsure.We surveyed ag communicators to get their take on these tough questions.Join Karen McMahon and Marlys Miller as they lead a town hall discussion about business management and expectations where audience participation and your favorite stories are encouraged.We’ll dive into the gray areas to help freelancers and hiring entities find and treat each other fairly.
• Keeping it Real: Getting Great Natural Portraits (photo)
Raised a farm girl and now living on the farm with her family, Christy Couch Lee, owner of CeeLee Photography, enjoys photographing families, seniors, children, weddings and any unique moments to capture a time in the lives of her clients. Lee will give tips to help make your portrait subjects look their best.

4 – 7 pm
InfoExpo Grand Opening followed by a free evening to enjoy the resort

4:30 pm
ACT Critique and Contest Awards


TUESDAY, JULY 25

8 am – 6 pm
Registration desk open

7:30 – 9 am
LPC annual business meeting
LPC Contest awards will follow LPC meeting

8:30 – 10 am
Breakfast in InfoExpo

10:15 – 11 am
BLOCK 5 SESSIONS
• Interview Basics: 20 Questions You Never Thought to Ask (Writing)
Every great story starts with a great interview. Here’s a look at how the right questions and the right interview techniques can make your story, complete with the very best interview tips, techniques and questions from award-winning writers and broadcasters. Panelists include Jamie Cole, Red Barn Media; Pam Smith, DTN/Progressive Farmer; Martha Mintz, Corral Creek Communications; Max Armstrong, This Week in Agribusiness/Penton Agriculture, and will be moderated by Holly Spangler, Prairie Farmer/Penton Agriculture.
• Using CSR Innovations to Transform the Farm-to-Table Value Chain (PR/marketing)
Corporate Social Responsibility (CSR), a company's ability to impact its triple bottom line (people, planet and profit), is a focus of rapidly growing importance for agriculture and food. Once purely a reputation risk-management safeguard, CSR is becoming more mainstream as consumers, investors and employees expect companies to proactively help shape a better world. This panel discussion, moderated by Nick Anderson, MorganMyers, will feature Jenny Fouracre, Domino's director of public relations; Stephanie Meyers, Merck Animal Health senior marketing specialist; and Greg Wandrey, Ph.D., Iowa ag program director for The Nature Conservancy. Learn why CSR is growing, and how it may affect how ag business is conducted in the future.
• Logo & Headline Creation, Modification, and Recreation (design)
How often are you asked, "Hey…can you create a logo for me?" Or you see a logo that…well…just needs a little help? What about when a customer sends their logo as a thumbnail from the website and you need to recreate it? In this class, Gail Lombardino with Homestead Graphics will use Illustrator with a focus on logos and also artistic story titles and tops of ads. In- Design will also be incorporated for the top of ads and story titles.
• The Nuts and Bolts of Outdoor Photography (photo)
Kyle Spradley is a landscape and nature photographer that also specializes in sports, photojournalism, multimedia production and website design. He is located in Laramie, Wy., and is the photographer/videographer for the University of Wyoming. While in college at the University of Missouri, Kyle studied photojournalism and natural resources. In May 2009, he earned a degree in ag journalism and has worked for newspapers, Rural Missouri, freelanced through his own company and for his alma mater's College of Agriculture, Food and Natural Resources. Throughout his career Kyle has gained experience in several facets of photography and will discuss the nuts and bolts of outdoor photography and dealing with the elements.

11:15 am to noon
BLOCK 6 SESSIONS
• Rock On! (writing)
It's tough to pack a lot of story into a small space, but songwriters do it all the time. With cues from great song lyrics, AAEA Master Writer Steve Werblow will share tricks and techniques that can help make your writing sing…and send you home with inspiration, tips and maybe a tune stuck in your head.
• The Good, the Bad and the Ugly of Livestock and Crop Photography (photo)
Jennifer Carrico is a field editor for the High Plains Journal. Working from her home office while raising her children, the sixth generation on their family farm, allows her to be active on the farm and continue to raise cattle. Jennifer has an animal science degree from Iowa State University and has been around livestock and the farm her whole life. She will discuss the good, the bad and the ugly when it comes to getting the right livestock and crop photos for the story.
• Make Effective Use of the Blogosphere (PR/marketing)
Aiming to reach your audience through social media and the blogosphere? Perhaps you just want to know what's possible. Veteran lifestyle blogger Kelly Larkin will share details about working with big and small companies, and how she helps amplify their marketing messages. Larkin is the life and style blogger behind KellyintheCity.com. Originally based in New York City, she now resides in Chicago with her husband, newborn daughter and miniature dachshund. With more than 200,000 page views per month and 88,000 social media followers, Kelly has been named one of the top preppy bloggers in the country, and works closely with companies like Nordstrom, Macy's and Neiman Marcus. While her blog is fashion-focused, she also covers travel, city living, baby and home decor. Apply her tips to your successful blog.
• Keep the Relationship Going (personal development)
You've received a business card from someone who could be a useful professional contact. Now what? Published author, blogger and lifestyle expert Jasmine Brett Stringer will guide you through the process of creating and maintaining meaningful business relationships. She is a member of Class 9 of the Minnesota Ag & Rural Leadership program with more than 15 years of business development, customer relationship and social media experience.

Noon – 1:15 pm
Luncheon

1:15 – 2:15 pm
Dessert in InfoExpo

2:15 – 6 pm
InfoExpo teardown

3:30 – 4:30 pm
AAEA business meeting

4:30 – 5:30 pm
ACT business meeting

5:15 – 6:30 pm
AAEA awards presentation

6:30 – 7 pm
Reception

7 – 9 pm
Joint Dinner, Awards Banquet and Closing Party


WEDNESDAY, JULY 26

5:30 – 9:30 am
Coffee-to-go-bar

8:30 am
Planning meeting for International Federation of Ag Journalists (IFAJ) 2019 Congress

 

Summit on the Summit!

american Ag Editors' association

sAMANTHA kILGORE, Executive Director
SKILGORE@ASGINFO.NET  |  706-407-2550
www.ageditors.com


livestock publications council

diane johnson, executive director
dianej@flash.net  |  817-336-1130
www.livestockpublications.com
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