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making your video sing
by Jim Radford
Jim Radford is a video producer for Radford Video and specializes in business video, still photography and editing services.
The applications for video news on the web, mobile devices and tablets are expanding like never before. My presentation at the 2012 Ag Media Summit, "Making your video sing," focused on the convergence of video with these new devices and social networking. I also offered a few tips on the following:
Building a strategy to integrate video with your traditional news streams.
The workflow of image capture and editing directly through to the measurements, activities that should be fully covered in a video budget (including any outsourcing). The focus is on developing realistic goals and checking with timely measurements.
Useful content - it is still king and affects your kingdom of viewership. Compelling, inverted-pyramid journalism is still basic to a good story, and viewers return when it's snappy, fresh and engaging dialog, in tandem with social networking and high-volume distribution on relevant hubs.
Equipment choices, from cameras and lights to microphones, editing software and support systems. It's an arena where longer-term planning and budget scrutiny are critical.
Whether you're getting started on video production or taking your skill to the next level, Radford Video can help develop your plan (and yes, we travel and deliver online!).